TL;DR. AI answer engines cite pages they can parse, trust, and verify. Meet GEO-16 thresholds (G≥0.70, ≥12 pillar hits), validate JSON-LD, enforce semantic HTML, expose recency with real dates, and maintain provenance. Pair on-page excellence with earned media.
The New Era of Visibility
Generative engines like Google AI Overviews, Brave Summary, and Perplexity now synthesize answers and attribute only a handful of sources. Citation — not rank — is the new distribution. Our job is to make your page the reliable source models select.
GEO-16, Explained
GEO-16 is a sixteen-pillar scoring model linking on-page quality to citation behavior. It operationalizes six principles: People-First Answers, Structured Data, Provenance, Freshness, Risk Management, and RAG Fit.
Top-Impact Pillars
- Metadata & Freshness: Visible timestamps and machine-readable dates (datePublished, dateModified, ETag, sitemaps).
- Semantic HTML: Single
<h1>
, logical<h2>
/<h3>
, descriptive anchors, accessible lists/tables. - Structured Data: Valid JSON-LD matching visible content (Article/FAQPage/Product/LocalBusiness/Breadcrumb).
What the Data Shows
Engine | Mean GEO | Citation Rate | Avg. Pillar Hits |
---|---|---|---|
Brave Summary | 0.727 | 78% | 11.6 |
Google AI Overviews | 0.687 | 72% | 11.0 |
Perplexity | 0.300 | 45% | 4.8 |
Thresholds: G ≥ 0.70 and ≥ 12 pillar hits are associated with a strong jump in cross-engine citations. Odds of citation rise ~4.2x with higher GEO scores.
How We Implement This at Neural Command
- Automated schema validation and injection per template (Article, FAQPage, Breadcrumb, WebSite).
- Semantic hierarchy linting and internal link diagnostics.
- Freshness enforcement — visible timestamps, JSON-LD dates, sitemap
lastmod
. - Provenance checks — authoritative references, link-rot sweeps, canonical fencing.
Related Services
- Generative Engine Optimization (GEO)
- Agentic SEO
- Schema Optimization
- AI Discovery & Citation Strategy
FAQ
- Is JSON-LD a direct pipeline to AI citations?
- It's the machine interface answer engines rely on to interpret your page. It must be valid, complete, and aligned with visible content. It doesn't guarantee citations by itself; earned authority and on-page quality still matter.
- Does recency really matter?
- Yes. Visible dates + machine-readable
dateModified
and sitemaps contribute to freshness signals that correlate with higher citation probability. - What about social content?
- Social platforms are rarely cited in AI answers. Earned media on authoritative domains and well-structured owned pages outperform social posts for citation likelihood.